Photographer and author, Ari Seth Cohen, is the creator of Advanced Style, a project devoted “to capturing the sartorial savvy of the senior set.” He says, “I feature people who live full creative lives. They live life to the fullest, age gracefully and continue to grow and challenge themselves.”

Ari has a longtime interest in clothing and style and a lifelong affinity for his elders. When he was growing up, his late grandmother Bluma (a librarian) was his best friend; her “energy and attitude towards life” continue to inspire him. As a result, he couldn’t help but question the absence of mature faces in the lifestyle and fashion media. “I noticed a lack of older people in fashion campaigns and street style sites,” he says. “I wanted to show that you can be stylish, creative and vital at any age.”

At 35, Ari is far from being eligible for a featured spot in Advanced Style. Still, he does have a decade’s worth of professional accomplishments. His first book published in 2012 has sold over 150,000 copies worldwide and was quickly followed up by a Coloring Book on the same subject. In addition to developing a blog that’s been touted by the New York Times, the New Yorker, Vogue, and Forbes, Cohen’s photographic work includes the 2013 Summer Eyewear campaign for Karen Walker, a digital campaign for Coach, and fashion editorials for Vogue Australia, Grey Magazine, and German Rollingstone. Cohen recently brought his colorful subject’s to the big screen in The Advanced Style Documentary directed by Lina Plioplyte. In 2015 New York Times fashion director, Vanessa Friedman, credited Cohen with helping to create the recent movement towards the fashion industry embracing older models. Before creating Advanced Style, he spent years working in fashion production and retail management. Ari lives in New York City and Los Angeles, CA. Check out Cohen’s latest book Advanced Style: Older and Wiser HERE.

We are always looking for more Advance Style! If you have a person you would like to suggest email Advancedstyleinfo@gmail.com

For projects and collaborations email Advancedstyleinfo@gmail.com


  • ThetaBara

    As with everything else, it helps to be rich.
    Love it anyway!

  • 2754sdr

    My profile pic at 66 years of age!

  • Elana Gibeault

    How exciting! I’ve found several pics on Pinterest of these amazing women in their advanced years. They are putting all the young ones to shame. They remind me of the freedom of expression the hippies had back in the sixties. Now that I’m in my late sixties, I’m greatly inspired to indulge in expressing myself. Keep the inspiration coming. You are all amazing Goddesses.

  • Hello, I’m 86 years old and still writing books and giving talks to seniors. Last week I spoke about “Orphan Seniors.” My motto is never retire from life.”

  • Chris Kobin

    You wrote beautifully about my Grandmother Ruth Kobin. I was lucky to visit her on Park Avenue (where else would she live?) in June, and she was still vital, funny, and remembered my Grandfather Henry, the man I named my son after. On behalf of my family, thank you Ari.

  • Anne-Maria Ylitapio

    Your documentary ” Advanced Style” just came out in Finland. What a great film. You are doing a super work! I am a ex fashion editor, currently working as a stylist and costume designer for movies and advertising films. Hope to be in touch with you as I do know some fabulous Finnish fashion icons who are in their 70’s and plus. Best regards Anne-Maria Ylitapio, amy@amy.fi, http://www.helsinkiwardrobe.fi

  • Classy look.

  • Silvana Gimenez Amadeo

    Ari, why is your documentary Advanced Syle no longer on Netflix? I really wanted to share it with my teen students at school.
    BTW, isn’t the lovely lady in this photo above the Cool Granny in Hitch?
    Love and all my best from
    Silvana, Argentina

  • Stephen Taylor

    I found the advance style movie offensive, arrogant, and out of touch with the majority of older women of this country. The testimony of these women, while adorned in outfits costing tens of thousands of dollars, is an insult to the average older women who have lived from pay check to pay check for decades. I ejected the DVD when a statement was made that there is no excuse for women to not have there nails done…dress stylishly…and money has nothing to do with it. Ari Cohen’s misguided obsession with what constitutes beauty, promotes conspicuous consumption, and sets an impossible standard for women that do not have that kind of money. Ari and these women need to be reminded of the seventeenth century adage that “beauty is only skin deep”
    I am a sixty seven year old women with thinning gray hair, and I buy most clothes at yard sales. I live in a small rural town in Colorado, collect eggs from the hen house every morning, and wear sweatshirts and bluejeans. I bite my fingernails, I volunteer at a soup kitchen and split my own firewood. This who I am, and I am beautiful and elegant.

    • Sandra_Pugh

      I wish Ari could photograph you. You sound fabulous! It looks like authenticity is one word to describe these women who don’t look like everyone else. Clean and authentic. You may fall into his category.

  • Another Martha

    One does not have to be wealthy to be chic. I reject that hands down. I never pay full price for anything I own (well, maybe underwear), I shop only resale and estate sales, and I always look fabulous at 53!! I color my own hair, paint my own nails, and am always put together, even if I’m going to the grocery store. My mother is in her 70s and dresses like she stepped off the page of a magazine — but has never made a fortune. Yes – money never hurts. But it’s not necessary for looking good — it’s a state of mind and resourcefulness — not wallet.

  • Ari, your blog and books inspired me to start with my own fashion blog: https://edithsfashionandtravel.blogspot.co.za. Your project gave me the courage to show in my own style how elderly women can still be at the game, adding travel, my other passion to the mixture. Thank you for having encouraged me.

  • Ethel Stewart

    Ari, I am so inspired by you and your work. Thank you for showing the world that getting older is not a bad thing if you look at it through different glasses.

  • Emily Sabako

    I havent seen the documentary but the fashion and ATTITUDE is inspiring. Will be retiring next year and this is so awesome. Also with regard to costs – you dont have to be a millionaire to dress like one. Today I was wearing my Isabelle Fiore handbag, nine west jeans, free people top and toms shoes ALL of which cost me about $30 because I got them at thrift stores. If you know brands you CAN find designer items. I also have a Louis Vuitton scarf (authentic) I paid 9.99 for at goodwill. I have friends with million dollar home who shop at Big Lots and the dollar tree and you would never know their decor is from anything other than an upscale shop. Again thanks – no more t-shirts?

  • Stephanie Grady

    Beautiful lady!

  • Carsten Oestergaard Pedersen

    Dear team, How do I obtain permission to use a couple of your photos?

    • Daniel Alzugaray

      Did you ever get a response, please?

  • Carsten Oestergaard Pedersen

    I am in need of pictures reflecting positive ageing and would appreciate any donations. Some images may be used in a research based book on Positive Ageing! carstenp@westnet.com.au

    • Wallis Pattisonn

      Carsten I would love to pass on a photo if you are interested in one from me…I am photo shooting some photos at the moment and can forward a couple if you wish…Have a fab day, Cheers Wallis

  • I love this website, especially the creative idea behind it and the absolutely amazing women – who are my mentors and standards I live toward! I have posted about a few of the women I recognized here (Joyce Carpati and Carmen Dell’Orefice) and now I have many more women to study and admire! Keep up the good work!

  • Darla

    Hello Ari I just came across you website today and looked through all of it…..wow I love what you are doing I love fashion and have since I was 12 years old your work has given me great inspiration to keep flying my fashion freak flag! Thank you.

  • Wallis Pattisonn

    Hi Ari, I am in Australia and would love to make contact with you as I have just started a blog and created a website to bring Iconic ageless style to people around the world. Still unpacking exactly what this will look like, but I am sure that will unfold as I go along…Could we chat? would love to hear from anyone who feels a connection…have the best day,Big hugs Wallis